Posts tagged #Social

Real-time Social Rewards? Get FANWISE!

Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.

Mobile Tactics for a Social World

If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”

Landing The Pinterest Mothership

I joke about everything, having said that, I also want you guys to have as much 'actionable tactics' as I can muster. Therefore, here's the biggest brain-dump I could put together on the 'hot as a firecracker' social channel of Pinterest. So let's give birth to this thing and move along!