If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.
I got a comment off of a review of a website service called 'Usabilla' on post I wrote regarding making money off of usability testing. Marcus (said commenter) having left NO email or reply but DID leave an Australian IP address, pointed out an Australian company called www.Loop11.com. And while it felt like he might be selling his own product I did check it out.
Much like Usabilla, Loop11 allows you to create your own tests, invite participants to interact with your materials and then you'll receive an assortment of returned data from the process. I'll say this, I'm glad to see that there are these services available to us and now you have some companies to compare.
A few more companies for your consideration set:
This is a must read:
And for your consideration here's 'A List Apart Article' on "The myth of Usability Testing." I'm just trying to stay objective here people.
- "For brands to digitally engage consumers today, they must not only stand for something but also do something. Branded experiences (or actions) are the new advertising."
- "according to our study, consumers don’t want a conversation with brands—they want deals. Of those who follow a brand on Twitter, 44% say access to exclusive deals is the main reason. The same holds true for those who “friended” a brand on Facebook or MySpace, where 37% cite access to exclusive
deals or offers as their main reason."
- "Consumers clearly don’t believe that digital is a one-way medium, either. A surprising 69% of them have provided feedback to a brand, either through its web site or a thirdparty service like GetSatisfaction.com."
- "According to our findings, those who follow a brand on Twitter seem to be engaged beyond deals or customer service: 23% cite “interesting or entertaining” content as their main reason. Perhaps this points to the emerging trend of brands needing to become content providers to better connect with consumers. Given a recent report from Penn State’s College of Information"
- "GroupM predicts that, in 2010, digital will represent 17% of the U.S. advertising marketplace, making it the third largest medium in the United States"
And then their is sea of juicy charts at the end for those of your to whom like to whore such sited data for your presentations – like me : )