Social Metrics & Data Visualization Porn #101

100 Awesome Marketing Stats, Charts and Graphs

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Need some juice for that client that isn't certain that social media is for them? This deck is great resource for you. I've taken the time to vet out what I see as key points for me as a marketer and as an entrepreneur. I hope this gives you some great metrics:
  • 3/4 of United States Adults are online
  • One third of US consumers spend 3 hours online every day
  • FACT: Marketers are shifting their budgets away from “interruption”advertising
  • Only 5% of marketers will invest less in earned media in 2011.  (Earned media = favorable publicity gained through promotional efforts other than advertising)
  • FACT: Google is the newYellow Pages
  • 46% of daily searches are for info on products or services
  • 20% of monthly Google searches are for local businesses
  • 75% of users never scroll past the first page of search results
  • Thanks to the rise in social media, web-based email usage is on the decline, especially among younger generations.
  • 61% of US marketers use social media to increase lead-generation
  • There are152,000,000 blogs on the Internet. Since October 2010
  • There are 31% more bloggers today than there were three years ago
  • Most people read blogs more than once a day
  • Companies that blog have 55% more website visitors
  • Companies with 51+ blog articles experience a 77% lift
  • Morning is the most popular time to read blogs
  • 93% of US adult Internet users are on Facebook
  • 1 out of every 8 minutes online is spent on Facebook
  • Facebook has become the preferred way of sharing content, second only to email
  • More than 1/3 of marketers say Facebook is “critical” " or “important” to their business
  • 25% of Twitter accounts have no followers
  • 40% of Twitter accounts have never sent a single tweet
  • FACT: Twitter users are!young, smart, affluent, & tech-savvy
  • More than 1/2 " of active Twitter users follow companies, brands or products on social networks
  • 79% of US Twitter users are more likely to recommend brands they follow
  • 67% of US Twitter users are more likely to buy brands they follow
Found anyother great resources for data? Here's a few more links of "data visualization" that I find helpful and often visually inspiring to me.
So have you be confronted with any MUST SEE infographics or data recently? I'd love to see what you have on tap. Give me a shout! If you found this post useful, or think it could help someone within your networks, please pass it on!
Posted on May 24, 2011 and filed under Blogging, Business, Process, Social Media.