As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term "best practice" more like a moral guideline than something that delivers true ROI. ...read the remaining article at:
There are a lot of misconceptions when it comes to the term “content marketing.” One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign.
Although social deployment and content media are indeed entangled in the same marketing fabric – they are not the same thing ... [Read The Remaining Article Here]
Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.