It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.
I'm always very excited to see what agencies will do for major launches like the DVD release of Avatar. So when I saw the complete ad domination on ESPN this morning I was giddy to see what they had done. The concept is simple, a little too much in my professional opinion. It gives you the ability to pan and zoom into a trailer that have 'hot spot' nodes throughout. Those hot spots by the way give you a nanosecond to click on them, and while the intent I feel to act like 'game play' it comes across like a bit of a lame old puffed up banner.
As much money as this movie's already made BEFORE DVD sales it seems to me they missed the mark on the launch. The claim that the movie is like 'nothing you've ever seen before' is in many respects true, too bad the interactive advertising agency didn't get that creative brief. Tell me your thoughts.