Posts tagged #media

Media Creates Money to Fill The Content Machine

It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

The Politics of Online and Social Media

Whether you watched the presidential election results with a “the sky is falling” reaction or a “raise the roof” dance, you can’t argue that we’ve all been affected one way or another. However, the bigger question for me is whether people made their decision early in the campaign season or were influenced by information they picked up closer to Election Day.

Why News, UGC & Social Media Will Be To Blame For All Future Wars

I was hit with sound clarity in a discussion over the weekend that came to a crystal-clear resolution for me is that the United States of America is going to be in an never-ending conflict with factors beyond our control due to the advancement of social media, it's citizen journalism and the emotional weaknesses of its people. If you have a cell phone you have the power to enact great emotional upheaval. And dependent upon your view of chaos math, that content could even go as far as starting a war. And this does not come on a soapbox claiming innocence of this stance, I will outline thoroughly that I'm as/if not more guilty than you all.

Avatar Game Banners – Kinda' But Not Really

I'm always very excited to see what agencies will do for major launches like the DVD release of Avatar. So when I saw the complete ad domination on ESPN this morning I was giddy to see what they had done. The concept is simple, a little too much in my professional opinion. It gives you the ability to pan and zoom into a trailer that have 'hot spot' nodes throughout. Those hot spots by the way give you a nanosecond to click on them, and while the intent I feel to act like 'game play' it comes across like a bit of a lame old puffed up banner.

As much money as this movie's already made BEFORE DVD sales it seems to me they missed the mark on the launch. The claim that the movie is like 'nothing you've ever seen before' is in many respects true, too bad the interactive advertising agency didn't get that creative brief. Tell me your thoughts.

Posted on April 22, 2010 and filed under Advertising, Gaming, Interactive.