Posts tagged #past

50 Shades of Digital Marketing Gray

 

Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed. 

Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.

Posted on October 16, 2013 and filed under Advertising, Business, Social Media, Trends.

Learning From History: 20 Years Of Mistakes

There's no chronological order to the countless mistakes that I've made over the last twenty years, nor I'm sure the same will be said for the next twenty years. Many of you will look at this list and laugh and think "what a fool." Others of you know that this industry, having been building site since 1994, had no rules, no manuals, no "best practice," just a lot of us 'winging it' and hoping we would make something great.
Posted on August 2, 2011 and filed under Business, Management, Process, Soapbox.

Don't forget where you came from.

This was written (by my mother) on the inside of the book "Where the Wild Thing Are", lavishly written and illustrated by Maurice Sendak. I found this book well into my twenties when I decided that I wanted another tattoo, but had not come to terms with what the next design should be. I therefore had it done by a master tattooist named Mike Sikes who now resides in Fairfax Virgnian. Tattoo's to me are right of passage, an illustrative timeline, spiritual armor you see. Not to be taken lightly. I'm not your run in drunk an hour before close and insist that a I have yet another Tasmanian Devil with a rebel flag a twirl – no. I'm always however feeling the need in some way to mark the passage of my limited time on the mothership. With all that said, good or bad, the past makes/changes/haunts each and everyone of us.

So the question you must ask yourself is how much have you learned from that past, and how much of it are you doomed to repeat. Advertising is a collasal redo. All I see on television anymore are repurposed ads that I saw ten years ago. I even tip my hat to shitty' local ads, more often than not they didn't steal the idea. Used cars + Monkey + Sledgehammer + 'Battle of the Montster Trucks' VO, that's local man. Local advertising – the graffiti of the ad world!

Posted on May 18, 2009 and filed under Soapbox.