You hear the term "swag," and your mind goes to trade shows filled with free pens, stress balls modeled to look like a bastardized version of a product, and crap Wayfairer knockoffs of sunglass with the company's logo washed over the lenses.
All tagged sales
I just completed a great run of presentations over the past couple weeks. Each successive audience offered up a new challenge or dilemma I didn’t anticipate. I actully LOVE this! As a recovering co-dependent hell-bent on saving the world, I had to resist the urge to rewrite the deck after every event and subsequent comment.
I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.
If you had a chance to read any business news during the holidays, you probably saw several stories about retail spending being up significantly during Q4. Of course this could be new info to those of you with small children, because you were consumed by the eternal search for more AA batteries in the house, and styling parties for Silly Hair Dolls.
If I was in a cartoon right now, steam would be hissing out of my ears while they blast like the “quitting time” whistle at a quarry. Because before sitting down to write this, I had a heated discussion with a colleague about how a client "envisions" handling website transactions.