Posts tagged #show

10-Steps to help you name your Podcast?

Make sure it "has legs", meaning a concept that's flexible enough to grow and change while maintaining your messaging. People often pigeon-hole their brand right out of the gate. They find that in a year, they want to sell products too, or create a community around the idea but it's just called "The XYZ Podcast" and doesn't make much sense anymore. Therefore my recommendations would be the following:

  1. What are your goals for the show or the brand? Core values? 
  2. Are you family friendly? Who is your core demo?
  3. Ensure that you can get the URL (Facebook, Twitter, etc.) of the same name.
  4. Think about the show/brand’s “voice” through before your start
  5. Are you lead by a personality? “The Jane Doe Podcast” or are you something more open-ended?
  6. Determine your audience categories - sports, fashion, politics, opinion, etc.
  7. Is this a business model? How? Why? Who? Bigger picture, does it have modularity to grow beyond the podcast product?
  8. What are the names of other podcasts within your vertical? What do they do right? What do you they do wrong? How do you want to differentiate yourself?
  9. Once you have a name you THINK you like, create a test group of peers to kick the name around and see if it means the same thing to them as you have intended for the show. The “Red Bird” Podcast could be about bird watching, baseball or any number of things.
  10. Once you’ve decided on a name, swoop down and do a social media land grab: Get the Facebook Page; Twitter Handle; Facebook Community Group (leave it unpublished until it feels like there’s real activity going on internally); Instagram Account and any related social accounts that you think will be necessary to support the directives. 

Take time to fill your social with “LIKES” and podcast with ratings before you start REALLY pushing it out there with a real marketing effort. People are often reluctant to start with something new, fearing that it must not be good or that it might not have staying power. People take their digital time-share seriously and they don’t want to make an investment in something that they don’t feel is gaining momentum.

Have you ever started a Podcast or community that failed out of the gate?

Posted on June 14, 2017 and filed under Brand, Content, Process.

Let's Blab About

Recently, I been conducting a soft launch of my agencies brand at Big Block Studios.  Within this process I have had a renewed desire to tinker with the toys. One of the many that I have come across in the past few months is blab.  Even though blab is in beta, it's doing an admirable job accruing the best parts of Google hangouts, tweet chats and streaming programming.  If you have an already watched an episode it looks much like the opening of the Brady Bunch. You have a large middle ground, with four chattering heads and two columns left and right.  

See (click image) the outline below for a bit more clarity:

As with most things that we get introduced to out of the gate the user interface is a little bit daunting. But if you've ever been on a Google hangout, or a tweet chat, it'll start to make sense rather rapidly. And to its credit, blab has done a very admirable job with its mobile application well. If you intend to utilize the service for educational purposes or to create content, I highly advise getting the app as well.

Lastly, there is a lot of things in the works for me both personally and professionally going forward with my relaunch of Big Block Studios. That said, we're going to try to utilize more immersive content properties such as blab for educational purposes.  We've even decided to give it a little sub brand called "Big Block Edu" —  just general chatter about creativity, integrated marketing, and anything we find interesting to talk about.

Therefore, joint us today (NOT IN OCTOBER, TODAY! LOL! — remember, the service is in "beta") on our first episode with blab, with discussions regarding personal branding. Hope to see you!

Do you blab?  I would love to follow you, as well as have you follow me. We have a great big bucket full of ideas for future shows and we would love to hear yours as well.

Let's do this!

This Is Why We Will Never Be Cooler Than Japan

While I know this post is breaking convention from my usual advertorial and design rants, I just had to share. There's a couple of things that make Japan cooler than America and one is the simple fact that they're willing to burn people on television with impunity. Could you imagine our litigious society been dropped into a pool of hot water? Someone would sue for a new double-wide. Enjoy.

Posted on January 6, 2010 and filed under LOL, Soapbox, Television.