Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.
Posts tagged #social business
Social media professionals are starting to connect like the last Cheerios floating in the milk pond of a cereal bowl, and are coalescing into three defined segments:
Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."
I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.