It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

Aug 2
Aug 2 Tapping Into The Psychology of B2B Social Media Engagement

Justice Mitchell

Business, New Business Development, , Strategy

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

Apr 10
Apr 10 Data Touch Points in Your Social Marketing Audit: Part Two

Justice Mitchell

Business, Content, Process, Research, , Strategy

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

Mar 12
Mar 12 The Only Easy Day Was Yesterday: White & Black Hats

Justice Mitchell

Anarchy, Business, Process, , Strategy, Tools

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Apr 2
Apr 2 Tales From Performing A Flawless 10 - 90

Justice Mitchell

Business, Content, Strategy, Technology

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.

Feb 1
Feb 1 Building an App? Keep Your Marketers in Mind

Justice Mitchell

Applications, Business, Design

Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool. But I bet you DID think about how brands will use the tool – didn’t ya?