Posts tagged #tools

Let's Blab About

Recently, I been conducting a soft launch of my agencies brand at Big Block Studios.  Within this process I have had a renewed desire to tinker with the toys. One of the many that I have come across in the past few months is blab.  Even though blab is in beta, it's doing an admirable job accruing the best parts of Google hangouts, tweet chats and streaming programming.  If you have an already watched an episode it looks much like the opening of the Brady Bunch. You have a large middle ground, with four chattering heads and two columns left and right.  

See (click image) the outline below for a bit more clarity:

As with most things that we get introduced to out of the gate the user interface is a little bit daunting. But if you've ever been on a Google hangout, or a tweet chat, it'll start to make sense rather rapidly. And to its credit, blab has done a very admirable job with its mobile application well. If you intend to utilize the service for educational purposes or to create content, I highly advise getting the app as well.

Lastly, there is a lot of things in the works for me both personally and professionally going forward with my relaunch of Big Block Studios. That said, we're going to try to utilize more immersive content properties such as blab for educational purposes.  We've even decided to give it a little sub brand called "Big Block Edu" —  just general chatter about creativity, integrated marketing, and anything we find interesting to talk about.

Therefore, joint us today (NOT IN OCTOBER, TODAY! LOL! — remember, the service is in "beta") on our first episode with blab, with discussions regarding personal branding. Hope to see you!

Do you blab?  I would love to follow you, as well as have you follow me. We have a great big bucket full of ideas for future shows and we would love to hear yours as well.

Let's do this!

“Plinko” Content: Zig and Zag Your Way to Brand Awareness

Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...

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Posted on April 13, 2015 and filed under Brand, Advertising, Strategy.

Breaking Into The Brand Embassy

If you hang out on the Internet long enough, you accrue friends from all over the globe. Some of them you end up meeting sooner or later at a conference, which is nice because it’s always good to have one more person you can hit up for a quick iPhone charge. Then there are others you may never meet face-to-face. - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?