If you're new to the Orlando area, and you work in marketing, you might not know all the players. Surprisingly there are more than you think. Over the past few decades, I've done my fair share of collecting clients, contacts and talented friends. I simply call it "The List" and I hope it can help you find the career, or connect you with a talented group.
If you don't have a huge marketing budget, one of the hardest things to do is determine where you need to place your money. When I taught advertising for the UCF's Nicholson School of Communications I would tell my students ...
"I don't care what you would do with a global brand and 50 million dollars. Show me what you can do with $5000 for a small local company no one's ever heard of. If you can't make compelling on the cheap — you're in trouble."
There's nothing in the rule book that doesn't say you can drop something into your campaign mix that unassociated with your broader marketing plan. I call these nuggets "punchy content", you didn't see them coming and they might just spark interest in a fading audience.
Try some quick video — give it a tagline, #hashtag or an alternative CTA (call to action). Make sure that you do a few; one a week for a month; see if it moves the needle for you. If you get no traction from it, it's ok too. You didn't spend much and you brought in something different to appeal, perhaps, to your audience or a new group.
Example — A sports entertainment network that I created called QueensCast. We need some new content about soccer but didn't want to rest on just talking about our local teams the Orlando Pride and the Orlando City SC. Therefore, we decide to take on gear reviews. Not only did we create a new venue for content, we also began a subset brand eco-system called "Geared Up."
So there's seem VERY little data out there that tells you the "mystery of the cables." So I thought now is as good at time to let the cat out of the bag. For a while know I've been sent all kinds of cables and mics that I was told by the supplier would work for shooting mobile journalism (MoJo) style content. Well it would seem that very few shops [really] get it. Then I had a great educational overview with the folks at BeastGrip.com!
The cable included in the microphone package for DSLR cameras is a Tip Ring Sleeve (TRS) input. Mobile phones uses a (TRRS) input. TRRS stands for “Tip, Ring, Ring, Sleeve,” which reflects the fact that, unlike a standard stereo connector, this actually has three conductors and a ground.
So now at this point, I'm interested in getting some good audio to my iPhone — so let's shop, shall we? To put a bow on it, it looks like this:
Microphone » TRRS cable (in this case the RODE SC7) out of that mic » into the the highly recommended RODE SC6 breakout box » iphone – This configuration will give you the coveted ability to listen to your audio with headphones while shooting your video. DO NOT UNDERESTIMATE the need to do this.
If you're into MoJo or Film making on a budget get a Beastgrip and build a monster.
They say that a picture can speak a thousand words. I wouldn't deny this for a second, nor would I question the power of words, editing, locations and the cadence created within video to construct emotional value. So when I found this video, I laughed to myself. While in the end it does end up being an advertisement for a stock video company, it also says a lot about advertising and our willingness to digest it.