Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 6/18/12 Justice Mitchell 6/18/12

How To Hire A Social Media Commodore

So you intend to hire a social media professional. You come to the point in your marketing where you understand that you have too many social channels, too much conversation occurring and too many metrics to follow to make any sense of it. Consider this a measurement of your marketing growth. Five years ago, to staff for this position seemed ludicrous and something that you would just train for internally. Now we see that this isn't simply a necessity within your business, but an opportunity to serve your customers in a much better and engaging way.

Justice Mitchell 6/16/12 Justice Mitchell 6/16/12

How Can A 4-Year-Old Teach You The Meaning Of Life?

My 4-year-old daughter “Sydney” is a great many things to me. First and foremost, I hope she becomes a valuable member of society. Secondly, I hope that she can teach you a few things that she has already taught me:

Justice Mitchell 6/12/12 Justice Mitchell 6/12/12

Cause Marketing: New Paths For Good Goals

If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo “Trump” on her forehead in bold, gold letters. You and I are a bit more cerebral about our industry – which is why I compare media relations to chess. It takes strategy, finesse, a little luck and some art. Sadly, I’ll probably never meet your mom, because she won’t be caught dead in the bars where we hang out.

Justice Mitchell 6/6/12 Justice Mitchell 6/6/12

Landing The Pinterest Mothership

I joke about everything, having said that, I also want you guys to have as much 'actionable tactics' as I can muster. Therefore, here's the biggest brain-dump I could put together on the 'hot as a firecracker' social channel of Pinterest. So let's give birth to this thing and move along!

Justice Mitchell 5/31/12 Justice Mitchell 5/31/12

Warm Beer and Terrible Food: Socially Selling Negativity

My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."

Justice Mitchell 5/17/12 Justice Mitchell 5/17/12

What Horror Movies Can Teach Us About Marketing

Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.

Justice Mitchell 5/3/12 Justice Mitchell 5/3/12

Social Media - Generation II: The Social Business Archetype

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Justice Mitchell 4/17/12 Justice Mitchell 4/17/12

Social Duels and the Guide to Fighting with Etiquette

Last week I had the opportunity to speak at the University of Central Florida's COMM DAY, which is a personal-development event for students transitioning into the real world. I was a little concerned that they just wanted me for the “after” example in a before-and-after comparison, but it turned out the whole thing was legit. The students from UCF’s Nicholson School of Communication were a fantastic audience, and even a slightly older dog like me learned a few things.