Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Real-time Social Rewards? Get FANWISE!
Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.
Thoughts On My New Educational Journey
Life really does come full circle sometimes.
It’s interesting that I spent my formative years observing my parents as professional educators – and now I find myself in the same place.
Some people have told me I was destined to be an educator. I don't know if that's true. But even though everything in my extremely busy life indicates I don’t have the luxury of surplus time right now, I felt the need to jump at an opportunity that recently came my way.
PAY UP SUCKER! - Seven Ways To FINALLY Get Paid
Ah, yes – the freedom of being a freelancer. The carefree life of the consultant. The pain-in-the-ass clients who pay late.
With the exception of ravenous otters gnawing on your extremities during a dip in the ol’ swimming hole, nothing sucks more than waiting for an invoice to finally be paid. Sure, patience is a virtue. And politely standing by without making waves will maintain a good client relationship.
Hiring a Social Media Professional: It's More Than Facebook, Followers & Frivolity
Just like your mom when you came home with that first tattoo – I was shocked when I saw the blog post from Cathryn Sloane entitled "Why Every Social Media Manager Should Be Under 25"
Shock is the only possible reaction to this story, which advocates that social-media professionals over the age of 25 can’t possibly have a clear understanding of the medium.
Webinar 101: Let Your Voice Be Heard!
Suck it up, put on the big-girl panties and host your first webinar!
You know you should produce a webinar to extend your messaging. The problem is that you are intimidated because of the technical challenges. You think putting on a webinar is a daunting, complicated integration of technology, preparation and promotion.
Good! Because you are absolutely right.
Two Decades of Suicidal Thoughts: A Client Love Story
Think back to your first real job. Remember that one old-timer who had all the great stories?
I don’t mean the bitter guy who wore a tie with his dandruff-covered short-sleeved shirt, and referred to upper management as “The Gestapo.”
I mean the funny dude who seemed to know his shit, but also had a million great stories about the industry. He knew every client, went to all the trade shows – and talked about flying on airlines like Eastern and Pan Am. Back when they served real meals. In coach.
Mobile Tactics for a Social World
If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product.
I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”
Non-linear Routes of Contemporary Campaigns
WARNING! - If you don't live in the haus of marketing I'd respectfully advise you skip this post because it will bore you to tears. Ahhhh, guilt free.
Remember that thing you keep talking about in meetings but you never do?
No – I’m not talking about doing more cardio. Although that’s not a bad idea.