Life has a funny way of keeping us humble. No matter how great you are at what you do, the accolades you receive, or the path you cut for yourself — every now and then you get a reminder that you're still human.
Personally, I'm brave in a lot of ways. However, exposing my personal weaknesses is daunting. I can tell a client a thousand ways to right the ship when it comes to marketing and strategy. But when it comes to myself, it's not always that easy.
Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.