You think it's hard to understand your female counterpart? Try designing for them. Some intereting articles that show core differences beyound simply the shoes.
Excerpt On Technology:
She is enticed by what a product can do for her. She considers technology a way of simplifying her life. Women are usually the main caretakers of home and family, often while working a full-time job. She is pressed for time, and therefore, tends to have less tolerance for time-consuming and poor product experiences. She wants a product to work well right from the start. A woman we know said it very well: “I don’t want technology to suck up my time, I want my kids to suck up my time.” It’s a matter of priority and patience.