Posts tagged #products

The "Miley Circus" Factor: Transitioning Your Product to a New Audience

There are very few things less interesting to me than Miley Cyrus. On an interest scale ranging from The Location of Carmen Electra’s Latest Tattoo on the high end all the way down to Parenting Tips From That “Kate Plus Eight” Woman, Miley ranks slightly above Kate only because I’m a sucker for a good train wreck.

Posted on September 4, 2013 and filed under Advertising, Brand, Business, Strategy.

Mouse Wood

It's the little things in life that I get the most excited about. When my daughter says a new word, when my wife laughs (with me - not at me) and when Apple recreates something as basic, yet needed as the mouse. Enter the "Magic Mouse." Released today, with a new iMac, Mac Mini and MacBook respectively. This mouse, at least on the surface having not actually tried one, is yet another shift in taking something commonplace and pushing it even further.

Of course it's wireless and beautiful. However, the power comes from advanced "gestures" allowing the user to combine track-pad functionality and a standard mouse usability.

"When you use gestures, it’s as if you’re touching what’s on your screen. For instance, swiping through web pages in Safari gives you the feeling of flicking through pages in a magazine. And scrolling with Magic Mouse isn’t your everyday scrolling. It supports momentum scrolling (similar to iPhone and iPod touch), where the scrolling speed is dictated by how fast or slowly you perform the gesture."

Posted on October 20, 2009 and filed under Design, Interactive, Technology.

Product Designing for Women

You think it's hard to understand your female counterpart? Try designing for them. Some intereting articles that show core differences beyound simply the shoes.

How Companies Can Woo Women With Design

Excerpt On Technology:

She is enticed by what a product can do for her. She considers technology a way of simplifying her life. Women are usually the main caretakers of home and family, often while working a full-time job. She is pressed for time, and therefore, tends to have less tolerance for time-consuming and poor product experiences. She wants a product to work well right from the start. A woman we know said it very well: “I don’t want technology to suck up my time, I want my kids to suck up my time.”  It’s a matter of priority and patience.

Related topic on: "Hunting and Gathering" the differences

Posted on September 23, 2009 and filed under Business, Design.

The Rain In Spain Falls Mainly In Florida

Florida is known for a great many things, the beaches, world-class theme parks, and its weather…Its ever changing, godforsaken weather. What you may not know about Florida is not only are we a wonderful melting pot of cultures and influences, we have some of the worlds most insane weather patterns. What does this mean? LET THE NEWS WEATHER CHANNELS NAMING BATTLE BEGIN!

We have the most intense Doppler, high-definition, interactive, extended forecasted, radar centric, three dimensional, storm tracking, lighting counting, hurricane prognosticating, red-alert creating, surf-level testing, web cammin’, heat indexing, pollen counting, dew point measuring, humidity sucking, current conditions including space aged technology in the world, ported directly into your soon to be demolished by a tornado “modular home”.

So we’re off to the race for your attention with:

  • Doppler 9000
  • Intellicast
  • Accuweather
  • “Weather On The One’s”
  • Digital Doppler X3
  • The Weather Authority
  • The Weather Center
  • Just Weather
  • Weather For You

And those are just the Central Florida naming cesspool! That being said, I think we as creative’s owe the people of this great nation some names with a bit more ass to it. Ergo, I humbly submit the following naming options:

  • The Weather Doopler – “Weather should be a mystery”
  • MANGLASAURICAL 12,000 Laysar!
  • Stormical Weather Wizards
  • RAINDAR v3.0
  • Stormbattical Conquistadar
  • Troppler Defensive Grid System (TDGS)
  • Skynet – Weather Terminator
  • Gridmaishion Weather Matrix

Thoughts?

Posted on July 29, 2009 and filed under LOL, Soapbox.