From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”
As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.