Posts tagged #brand equity

10 Brands Logos + One Year

So the past year, or so has seen the creation (or in some cases evolution) of well over 10 brands for me. Some just are just visual identities, while others, fully vetted brand systems and implementation strategies. I thought perhaps you'd enjoy walking through them. The following identities have been comped' on both white and back to see their relative impact/readability.

How to Create, Share and Hijack Brand Equity in your Content

From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”

As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.

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Posted on March 30, 2015 and filed under Brand, Process, Social Media.