Posts tagged #development

Personal Branding Is More Than You

I met the wonder Sunshine Baker a few years ago when I was doing a presentation for Jim Hobart's advertising class on personal branding. Ironic that years later I would be interviewed for her efforts at the University of Central Florida regarding the same topic.

Well before any of these presentations was even a concept, I was a firm believer and personal branding and I still am. For those of you with an aggressive entrepreneurial spirit, a robust story to tell or simply an infectious way to educate and fill people with positive energy I highly recommend that you establish your own brand. It's the only thing you REALLY get to take with you throughout your career.

If you take nothing away from this presentation I would like you to learn one thing, remember just because you have a personal brand you still need goals and objectives to pair with your core values.

Think of the brand of "you" and some of the same parameters as you would a business:

  • What do you sell?
  • Who are your competitors
  • What are your strengths and weaknesses?
  • Would you perceive your growth plan to be for your brand?
  • What are the tangible byproducts of your brand? are they worth your audiences attention/allegiance?
  • What is the essence of the brand of you?

Thanks again sunshine you will always live up to your name! For more videos in the series from Sunshine Baker and UCF please click this link.

Brand Retention, A Study In Perfection: Harley-Davidson

Rarely does one construct a brand that has equal amounts of cultural significance and product association.  Recently I have had the opportunity to work with Orlando Harley- Davidson, consulting them through Big Block Studios on their social media, content marketing and interactive integration. You would think that a rough-and-tumble brand like Harley-Davidson would just give the finger to the world and not give a shit about aggressive optimization.

Posted on November 8, 2013 and filed under Advertising, Brand, Business.

Building an App? Keep Your Marketers in Mind

Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool. But I bet you DID think about how brands will use the tool – didn’t ya?
Posted on February 1, 2012 and filed under Applications, Business, Design.

What Is Gamification?

Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...