Pour a steaming mug of hot cocoa and drop in a handful of marshmallows, kids! It's that special time of year when Justice takes a look at the many facets of branding, marketing, social media, cultural trends and related offshoots, and tries to sound smart by prognosticating on what we can look forward to in 2013.
Posts tagged #integrated marketing
If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”
WARNING! - If you don't live in the haus of marketing I'd respectfully advise you skip this post because it will bore you to tears. Ahhhh, guilt free. Remember that thing you keep talking about in meetings but you never do? No – I’m not talking about doing more cardio. Although that’s not a bad idea.
Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.