Dec 22

Dec 22 The Future of Non-Killer Robot Marketing Automation For Agencies and Clients Alike

Business, marketing, Artificial Intelligence, Technology

In today’s ever-changing digital landscape, marketing automation is becoming an increasingly important tool for both agencies and clients. For agencies, it can help them to streamline their workflows and enable them to offer more effective campaigns that align with their client’s goals.

Oct 7
Oct 7 Content Marketers Need to Become Genuine Storytellers

Justice Mitchell

marketing, Process, Advertising, Storytelling

Oct 19
Oct 19 Critical Elements to Making Great Memes

Justice Mitchell

Advertising, marketing, LOL, Storytelling

Dec 12
Dec 12 Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 2)

Justice Mitchell

Advertising, Blogging, Process

Nov 15
Nov 15 Crafting Imagery — Choose Your Own Adventure

Justice Mitchell

Design, Interactive, Trends

Apr 13
Apr 13 “Plinko” Content: Zig and Zag Your Way to Brand Awareness

Justice Mitchell

Brand, Advertising, Strategy

Apr 7
Apr 7 CYOA Freelancers: Lessons In Scope Creep Protection

Justice Mitchell

Business, Education, Process

How many times have you had a client make so many revisions that you forgot what the original idea was? How many times were you paid appropriately for all of those revisions? All to often, the math doesn't work out in favor ot the freelancer. Which is exactly why you need to start thinking about this.

Apr 3
Apr 3 Talk to Me About Failures & Mistakes

Justice Mitchell

Advertising, Strategy, Process

Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.

Jan 11
Jan 11 When Needless Complexity Kills Fandom: Online Contests

Justice Mitchell

Advertising, Business, Process

Have you ever wondered why printed magazines are still in business? Well, after the train wreck I just went through trying to register for an online contest, I too cannot imagine. Well done Hearst Corporation for destroying my loyalty in your Popular Mechanics enterprise. Meh.

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Justice Mitchell

Blogging, Business, Process

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.

Apr 2
Apr 2 Tales From Performing A Flawless 10 - 90

Justice Mitchell

Business, Content, Strategy, Technology

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.

Jan 7
Jan 7 Around the World in 7 Minutes - Headhunting With Your Social Graph

Justice Mitchell

Employment, People,

So many people ask me, "Why does it seem like you know everyone?" Well, my friends, that's very much by design. It’s true that I love people and I love being social. But the new-world rolodex (my social graph) is becoming increasingly valuable to your employer and your clients. Case in point: The other day I was speaking with a friend in a rapidly growing social media tool (look for an interview with him in an upcoming post). He asked, as many do, "Hey, do you know someone who does …" – in this case it was WordPress plug-in development.