Posts tagged #tactics

The Care & Feeding of Creative Professionals – Part 2

What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career?

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  • We often assume that something was done by someone else. Make no mistake, if we think something's done and we can start something new – it's dead to us. 

  • We only like our creative [in the moment]; long creative projects will make creatives very unhappy.
    We don't want to dress up, our office is a mess, and we always want the latest gear, tools, fonts, apps, etc. But we're afraid of using them because that creates change, and we fear change. We're overly protective of the creative we make – the byproduct of the creative process is like making a child, or a 'thing' we have a passion for. 

  • Therefore, we'll needlessly defend it and often aggravate the client in the process. Moreover, make sure that within the creative practice you do the 'holy trinity' regarding concepts

    1) EXACTLY what the client asked for.

    2) Use the client's request as a basis for the creative but feel free to take strong liberties with it.

    3) A total wildcard idea that's completely unexpected and something the creative will enjoy doing.

  • We want to be humble but we also want positive affirmation for our efforts. 

  • Creatives are not morning people. 

  • A sense of "play" is important. Treating them too ‘adult’ can be counter productive.

  • Timelines are important.

  • While clients are not always right, we need them to believe they are.

  • When a creative asks you to see something (even if it's not completed) they usually DON'T want constructive criticism, they want to be petted. That said, start with "I like what you've done ..." and ease into the suggestion process.

  • We have problem finishing designs — we think "Has it (the design) been pushed far enough? Could it be better? What needs to change?" Often convincing that "if we add too much more it could kill it", will get them to settle.

  • Creatives SUCK at time tracking. Give them tools and techniques to clock-in and out of projects. Monitor this properly as we often drift from one directive to another, having come up with awesome addition (of course), but we'll virtually never stop to splice time.

  • Keep them caffeinated.

SURVIVAL MARKETING IMPROVISE, ADAPT, AND OVERCOME – 2018

1. SURVIVAL MARKETING IMPROVISE, ADAPT, AND OVERCOME 20 WAYS TO STAY ALIVE & THRIVE

2. BENCHMARK THEN NOW

3. TACTIC#1: GET THE GEAR Social Management Project Management Automate

4. TACTIC#2: LISTEN Google Alerts Google Trends Sentiment/Device/Audience

5. TACTIC#3: RESEARCH Spy Fu Email Conversion Campaign Analytics

6. TACTIC#4: EMAIL Build Compliant? Deploy Test

7. TACTIC#5: A/BTEST Subject Lines Post Timing Brand Image/Voice

8. TACTIC#6: DRILLTEAM SHTF/WWYD? Unite SOP Deploy

9. TACTIC#7: VILLIANIZE Topical Create/Answer Revisit

10. TACTIC#8: ACTION IS GO Audience Questions First Make Useful Content ASK-ASK-ASK

11. TACTIC#9: TRANSLATE Define Audience Campaign Segmentation Refine to Location

12. TACTIC#10: HIJACK Topics Content Alignment Inspirational Quotes

13. TACTIC#11: MICROCONTENT Horoscopes Inspirational Quotes

14. TACTIC#12: OWNTHATSHIT Watermark Repost Link #Tag

15. TACTIC#13: GEOGRAPHY PAID: Media Earned

16. TACTIC#14: ALTERNATES Medium Multi-Author Submissions

17. TACTIC#15: STREAM Live / Recorded / ICYMI Distribute

18. TACTIC#16: INFILTRATE SEO Rich Content Cross-Pollenate Seek Backlinks Snippet Tags

19. TACTIC#17: REINFORCEMENTS Repurpose Version Control Content Redeploy Distribution v2

20. TACTIC#18: GRIFT Affiliate Programming Native Advertising Reviews SME

21. TACTIC#19: STRIKEFIRST Live events Programming Thought Leadership Revisit

22. TACTIC#20: SOP Rate Sheets Support Materials PrePrepped Content Logo/Brand Packs

23. TACTIC#21: CLONES CoScheduler Multi-Author Blogs Content Calendars Basecamp

24. TACTIC#22: TRANSMIT Vlogging? Meh. Casting! Podcasting Serialized Content

25. TACTIC#23: TRAIN Content Calendars Webinars Live Q&A Chat Forums

26. TACTIC#24: WALKIE-TALKIES Become A Guest Blogger Podcasts for Guest Hosting Rating & Review Sites

27. TACTIC#25: GOIN GROUGE Limited Programming Landing Pages Squeeze Pages

30. TACTIC#26: SPECIAL SKILLS UI/UX Mobile Only Layouts Apps?

31. TACTIC#27: REPLICATE Podcasting Players Social Channels Chat / Streams

32. TACTIC#28: FINDSHELTER Reddit Imgur Giphy Mastodon Alt. Properties

33. TACTIC#29: THINK TANK Thought Starters Assignment Desks

34. TACTIC#30: C.O.U.M. CREATE ONCE USE MANY PUBLISH: ARTICLE CONTENT

35. PUBLISH: ARTICLE CONTENT PUBLISH: A/V TRUNCATED ARTICLE

35. TACTIC#30: C.O.U.M.

37. TACTIC#31: THE“PDP” PRE, DURING & POST AKA: Before, During & After

38. TACTIC#32: IWILLCUTYOU 2: 00 1: 00 00: 30 00: 15

39. TACTIC#33: HUMAN REACTION Sex Love Greed Health Flattery Weight-loss Uncertainty Improvement Exclusivity Longevity Anger Doubt Fame Fear

40. JUSTICEMITCHELL.COM – but you’re already here :)

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part One.

There's an interesting truth in business that the more successful that you are, the more enemies you make. Such is the case with any brand – including yours. What none of us want to admit is that for all the efforts we make to craft positive perception around whatever we support, there is someone in the wings waiting to exploit it or tear it down.

Posted on July 14, 2014 and filed under Brand, Business, Research.

Talk to Me About Failures & Mistakes

Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.

Posted on April 3, 2014 and filed under Advertising, Strategy, Process.