All tagged tactics
There's an interesting truth in business that the more successful that you are, the more enemies you make. Such is the case with any brand – including yours. What none of us want to admit is that for all the efforts we make to craft positive perception around whatever we support, there is someone in the wings waiting to exploit it or tear it down.
Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.
Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed.
Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.
It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.
There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity: