I was a much younger man then. Fill with energy and rage for that day. Days would follow and we would fall further into blame. The flags went up and so did the fists. Status quo. Today, I take my little girl to school. I look into the eyes of the future, my future, possibly your future. All I see there is love, laughter, dreams and discovery. We must now teach undying fearlessness with dogged practicality.

Jul 3
Jul 3 Two Decades of Suicidal Thoughts: A Client Love Story

Justice Mitchell

Advertising, LOL, Soapbox, Storytelling

Think back to your first real job. Remember that one old-timer who had all the great stories? I don’t mean the bitter guy who wore a tie with his dandruff-covered short-sleeved shirt, and referred to upper management as “The Gestapo.” I mean the funny dude who seemed to know his shit, but also had a million great stories about the industry. He knew every client, went to all the trade shows – and talked about flying on airlines like Eastern and Pan Am. Back when they served real meals. In coach.

Jun 16
Jun 16 How Can A 4-Year-Old Teach You The Meaning Of Life?

Justice Mitchell

Parenting, People, Storytelling

My 4-year-old daughter “Sydney” is a great many things to me. First and foremost, I hope she becomes a valuable member of society. Secondly, I hope that she can teach you a few things that she has already taught me:

May 17
May 17 What Horror Movies Can Teach Us About Marketing

Justice Mitchell

Advertising, Business, , Storytelling, Trends

Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.

Feb 17
Feb 17 The Fine Art of Pitching Your Creative

Justice Mitchell

Business, New Business Development, Storytelling

In the life of a professional advertiser, web/mobile designer, integrated marketer or creative director, there are few things more intimidating than preparing and pitching the first round of creative. It’s kind of like being a football coach who is designing plays for a big game – but with a lot more caffeine.

Nov 4
Nov 4 Complex Technology + Simple Ideas = Beautiful New Mediums

Justice Mitchell

Brand, Storytelling, Technology

Want to reintroduce a loved brand? Want to show the power of a simple idea? Want to create a world that people will love, explore and enjoy? AppShaker use augemented reality and National Geographic's brand to do just that – and I love it.

Oct 3
Oct 3 What Is Gamification?

Justice Mitchell

Content, Entertainment, Gamification, Storytelling

Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...

Sep 11
Sep 11 Bullies And The Fork In The Road

Justice Mitchell

People, Soapbox, Storytelling

Most of you don’t know this, but the beta version of Justice was a far cry from the uber-social techno-dweeb you know today. My “once upon a time” took place in Breckenridge, Colo., circa 1977. I was not part of any clique, wasn’t a trust-fund kid, and didn’t have a huge network of homeboys. My funny name didn’t help. And to top it off, I was in educational support classes because I had to play catch-up after starting in Florida’s rudimentary education system.

Jun 15
Jun 15 Think Like A Three Year Old And Your Advertising Will Succeed

Justice Mitchell

Advertising, People, Storytelling

• Be fearless. • Ideas are just clouds. • Make your story bigger than life. • Don't be afraid to share any idea.

Jun 9
Jun 9 The "Rogue" Campaign: Part One

Justice Mitchell

Advertising, Brand, Storytelling, Strategy

Clients will talk a good game about wanting to be cutting-edge with their thinking, how they want their new campaign to be something that people will remember and be 'award winning' but when it comes right down to it, most clients are too risk-adverse in a depleted economy to push the envelope because of fear--

Apr 29
Apr 29 Becoming A Brand Evangelist, My Way.

Justice Mitchell

Advertising, Blogging, Brand, , Storytelling

I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...