Posts filed under Research

What the Bar Scene Can Teach Us About Social Media

A couple years ago I tried to explain why a client needed to understand that each social channel has its own communication style. All the client wanted to do was shoot out a message that said, "Go back to our website and buy shit!" Because, of course, social media would then become a river of gold.
Posted on February 10, 2012 and filed under LOL, People, Research, Social Media.

Diary of a Trend Stalker: The Weapons

Where would Bruce Springsteen be without his trusty blonde Telecaster? What would Annie Leibovitz do without her camera? How could Elmer Fudd hunt Bugs Bunny without his shotgun? Whether you are a rock star, a celebrity photographer, a cartoon archenemy … or a trend hunter – you need the right weapon to get the job done. We already established that everyone is a trend hunter to some extent. But your level of success depends on the time, tenacity and tools that you bring to the table.

Webinar: eTips 2012 Trend Report

I'm very excited. I woke up to find this morning that my webinar, that I presented yesterday, made the cover of slideshare! We've admittedly created a nice body of good content here. I'd highly recommend you sift through the decks of your specific interests, give em' a look and give me your feedback! Enjoy!

Diary of a Trend Stalker: Chapter One

Every day I wake up, look in the mirror and marvel at the gorgeous physical specimen staring back at me. I soak it all in and think about how lucky my wife is to have me. Then I shake off the remnants of that final pre-alarm dream and take another look at the disheveled guy with unruly red locks and badass Jedi boxers. That’s when I see the 40-year-old father of a 4-year-old daughter, a husband, and a friend to what seems to be an endless array of people. I am blessed with innumerable online "F3s" (friends, fans and followers) with whom I feel the need to connect in some way. I also feel hopelessly out of touch.
Posted on January 18, 2012 and filed under Design, Research, Soapbox, Trends.