Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed.
Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.
Pour a steaming mug of hot cocoa and drop in a handful of marshmallows, kids! It's that special time of year when Justice takes a look at the many facets of branding, marketing, social media, cultural trends and related offshoots, and tries to sound smart by prognosticating on what we can look forward to in 2013.
I was a much younger man then. Fill with energy and rage for that day. Days would follow and we would fall further into blame. The flags went up and so did the fists. Status quo.
Today, I take my little girl to school. I look into the eyes of the future, my future, possibly your future. All I see there is love, laughter, dreams and discovery. We must now teach undying fearlessness with dogged practicality.
I know, I know, I know – I'm making your brain hurt. But not only is there a lot of stuff coming online in 2012, I also anticipate a big push into a lot of new technologies and behaviors. So without further ado, here's my final list of what to look for in the new year: